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Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi

2015

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Sosyoekonomi

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Abstract:

Bu çalışmada marka ismi ve fiyatın algılanan kaliteye ve algılanan kalitenin de satın alma isteğine etkisi Türkçe ve yabancı marka açısından ele alınmaktadır. Önerilen hipotezler, Ankara’daki 197 tüketiciden toplanan verilerle test edilmektedir. Sonuç olarak, her iki marka için marka ismi ve fiyat, algılanan kaliteyi; algılanan kalite satın alma isteğini olumlu yönde etkilemektedir. Ancak, belirtilen etkilerde Türkçe marka, yabancı dilde marka farklılığı bulunmamaktadır.

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Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi

2015

Journal:

Sosyoekonomi

Author:

DOI:

10.17233/se.84859

Abstract:

Keywords:

Citation Owners

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To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

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Sosyoekonomi

User Guide

Menu

Mendeley

Endnote

Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi

2015

Journal:

Sosyoekonomi

Author:

DOI:

10.17233/se.84859

Abstract:

Keywords:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Sosyoekonomi

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.