Abstract:

Technological advances in many fields such as marketing of new applications has led to his forehead. The emergence of mobile phones has been the greatest technological development of the century. Today, considering the use of mobile phones, now has ceased to be a luxury for individual* Yrd. and do. Dr., 9th September University, Faculty of Economics and Administrative Sciences, Department of Business, [email protected]. In communication with customers, a different dimension has emerged along with technological developments. Businesses, consumers, stakeholders, i.e. all stakeholders, benefit from the advantages of technology in their relationships, instead of traditional advertising environments, they transmit the messages they want to provide with modern advertising environments. Today, reach their customers through traditional means of communication such as radio, television, newspapers, as well as various means such as mobile phones and the internet.As a result of technological developments in recent periods, today, traditional advertising is evolving towards digital advertising in terms of media tools. TV and music downloads, watch-to-play sites, online/mobile games and e-publishing, along with digital mobile and online advertising are among the main elements of this development. These developments will also create an expansion in the ownership rates and use of the internet and mobile devices. Mobile Advertising is “the provision of goods and services through mobile communications, with personalized information to customers in their target audience.” Mobile advertising to customers with mobile advertising tools (e.g. Wisge N Spir., Kemal H Suher., "Consumer Attitudes towards SMS Advertising", Selçuk Communication, Figure 5, No. 4, 2009, p.5 Astrid Dickinger, Peter Heinzmann and Jamie Murphy, "Mobile Environmental Applications", Vienna University of Economics & Business Administration, 03-06 Jan., 2005, p.178

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