Özet:

In our age, the increase in technology, the gain of importance of the concept of free time and the extension of human life has increased despite thermal tourism. Turkey is rich as a hot water source and a useful dust source, and it stands in the forefront with the capacity of staff in curing applications. The purpose of the research is the structural assessment of the thermal tourism companies in Turkey, the explanation of customer perceptions and expectations in the services offered in this structure, the assessment of the difference between perceptions and expectations for the quality of the service and the measurement of customer satisfaction. According to the purpose of the study, 406 clients who visited the Povutlu and Kuzuluk cabinets within a company were conducted an survey work, the quality of the service relating to the reception/register receipt services of the facilities, apartment services, food and beverage services and cabin cabin center services was evaluated. According to the research results, the expected quality of the service relating to the reception/register receipt services of the business facilities, apartments, food and beverage services and cottage center services is higher than the quality of the service detected. In general, it has been determined that the customer's expectations regarding the quality of service are not met. It is recommended that the company works to improve the quality of the service.