Özet:

The importance of communication with the human resources established in order to maintain the existence of organizations is increasing every day. The organizations that dominate the institution culture, with the presence of experienced employees in the organizational goals, do not want to lose these employees, in this direction the internal communication and public relations practices are focused. But in all cases, the primary parameter that determines the formation, level and type of employee’s organizational commitment is not the public relations of the institution. The individual identity characteristics and the changing specific living conditions are increasingly determining in the organizational commitment behavior of individuals. This study aims to reveal how variables such as identity characteristics of university students who have not yet a business experience, private life priorities, can affect the potential organizational commitment behavior. The study Amasya University of Social Sciences Professional High School of Marketing and Advertising Department aims to explore what kind of organizational commitment behavior of students is, what is short in the impact of external conditions with the symbolic analogue of projective techniques. The study found that while students tend to show low normative kinds of commitment, tend to show continuous commitment, tend to show medium, high emotional commitment, external factors could create instant changes in the level and type of organizational commitment that individuals have.

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