Özet:

In our time, destinations are a very important tourist area where tourism activities can be carried out. The aim of this study is to bring a new approach to the work of the field on destination marketing. Considering that the destinations often have similar tourist products, the marketing of a destination can be considered as a process that requires rigour. In the summer concerning destination marketing, it is often seen that the supply sources are examined by SWOT analysis at the destination, but the demand part that can come to the destination is not taken into account as the supply sources. In the study, it was emphasized that the demand should also be taken into account in the work of destination marketing that will be done afterwards. A new approach has also been proposed to make the destinations more efficient. Although this study is a qualified research, it is prepared using document review and expert opinion from secondary data sources.

Özet:

Destinations are very important areas in terms of tourism where tourism activities can be realized. The aim of the study is to propose a new approach to literature studies on destination marketing. Considering that the destinations have similar touristic products, marketing a destination is a process that requires irritability. In the literature on destination marketing, it is seen that supply sources are examined by using SWOT analysis in destination, but the demand for destination is not taken into consideration as much as supply sources. In the study, it is emphasized that demand and supply should be taken into consideration in destination marketing studies. In addition, a new approach has been proposed in order to market destinations more efficiently. The study is a qualitative study and it has been prepared from the secondary data sources by document review and expert opinion.

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