Abstract:

This study aims to analyze the mutuality relationship provided by social media tools. Social media is the latest version of modern communication tools. The other means of communication are known as mass communication. The mass media spreads information from a center to a very broad social objective (mass). Modern society is a power-centered society based on certain political, economic and cultural power focuses according to its structure. However, social media has a different functional level that offers the possibility of mutual and instant communication. Thus, creating its own unique forms of relationships will break down the modern one-way relationships patterns. Social media or instant communication will produce a network-based social system and a type of self-oriented individual as expected from its own functioning nature. This is a transparent communication society. In the new system, the historical, philosophical, political, institutional and cultural depths of society will collapse.

Keywords: