Abstract:

Today, online shopping is preferred by many consumers. Therefore, should develop strategies that can rule on consumer behavior shopping on the internet. Consumers who shop in the internet environment are believed to have an impact on consumer-consumer interactions on purchasing decision-making processes. This study aims to explore the relationship between the interaction levels of consumers shopping on the internet and the demographic characteristics. For this purpose, consumers who shop on the internet are reached.  The test was tested by Kaiser Meyer Olkin to verify whether the data is consistent with the analysis of the variance. According to the results obtained, consumer interactions and consumers have a statistically meaningful relationship with their gender and civic status. It has also concluded that there is no statistically meaningful relationship between consumer income status, education levels and age and consumer-consumer interaction. In this context, recommendations are presented to and applicants.