Abstract:

When asked what is wished to be in future, people would reply a well-reputed occupation that they only know by the environment but a little about the fact. As time goes by, especially in college years when the students start to know about the professions related with their departments, financial and employment situation of the home country, they realize that there is either none or weak relationship among their dream jobs and the reality which results in whole life-disappointment. For people to determine the best career path, they first should be aware of themselves and then the professional environment. In this research the aim is to analyze the effect of personal SWOT analysis in career planning process by principal component analysis in university students. The results showed students mostly determine their career path by the awareness of their strengths as a 38.1% importance degree. The least determining factor is the awareness of close environmental threats by 10.25%. This situation is interpreted in the conclusion part.

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