Atıf Sayısı
2
Görüntüleme
54
İndirme
18
The overall goal of this descriptive study was to determine users of frozen meal according to their reasons of purchase and to find variables which identify these consumer segments. Data were collected from Istanbul, Kadıkoy a sample of 240 consumers by using a face to face questionnaire. At first, Cluster Analysis was used in order to reach the first objective mentioned above and than ANOVA was used to reach the second objective. This study intends to summarize conclusions of the cluster analysis run for identifying these four segments according to the reasons for purchasing frozen meals and also to summarize conclusions of the ANOVA run for identifying consumer profile of
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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