It is obvious that today's consumer decision-making system are not only affecting factors such as need, desire, price but also emotional factors are very effective. A phenomenon that affects the consumer purchasing decision system in today's marketing world is cuteness. In this research, for customers (1) which dimension of cuteness on product packaging is more attracting in influencing consumers, (2) the effect of a possible increase in price on the intention to purchase, (3) with the aim of according to sex whether there is any difference in the dimensions of cuteness an exploratory study was conducted using the face to face interview technique determining. According to the research reached conclusion that, the dimensions of cuteness importance vary according to sex and consumers have sensitive to price increase. As a result, recommendations have been made to the marketing managers and researchers.
ıt is obvius that today039s consumer decisionmaking system are not only affecting factors such as need desire price but also emotional factors are very effective abscess that eliminate the consumer purchasing decision system in today039s marketing world is cuteness ın this research for customers 1 which size of cuteness on product packaging is more demanding influencing consumers 2 the effect of a possible increase in price on the profession to purchase 3 with the aim of according to sex if there is any difference in the dimensions of cuteness an explorence was able to change the experiments according to the change of the change from the potential to experience from the alternative to experience of the alternative to experience of alternative to experience of alternative to experience of alternative to experience of experience of alternative to change from the alternative to experience of experience of alternative to change of alternative to change of experience of alternative to change of alternative to experience of alternative to change of experience from the alternative to change of alternative to change of alternative to change of alternative to change of experience of experience of experience of experience of experience of alternative to change of alternative to change of alternative to change of experience of alternative to change of alternative to change of experience of experience of experience of experience of experience of experience of alternative to change of experience of experience
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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