Abstract:

The purpose of this study is to test the validity and reliability of the CEESCALE scale, which brings a new perspective for the measurement of consumer ethnocentrism. The CEESCALE scale, which aims to carry the CETSCALE scale to a more cognitive level in the marketing literature, is tested on a sample of Syrian migrants for this purpose. According to the results, the CEESCALE scale appears to be a reliable scale for measuring consumer ethnocentrism in the cognitive sense. As a result of the exploratory factor analysis, it is observed that the variables for the Reflexviness tendency are determined under the Prosocialty Scale, unlike the original scale. In the light of these results, it can be said that the CEESCALE scale can be a subject for different studies by comparing different samples or by measuring the effects on behavioral intentions.

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