Özet:

With the developments in information technology in recent years, the internet has become an important channel for consumers in search of information. Information, which is one of the important functions of travel agencies, is seen through the internet. The activity of consumers purchasing tourist products through travel agencies has also left its place for purchases via the internet. Travel agencies that realize the power of the internet have started to place central booking systems in their in order to not be behind this change and to provide a competitive advantage. This study was carried out in travel agencies with the aim of revealing the rates of use of global distribution channels and central booking systems and demonstrating their importance for agencies. For this purpose, a survey was carried out to the managers of 84 travel agencies operating in Antalya province. The research finds that there is no significant difference between the use of the website and the benefit of the customer and the benefit of the business. There is no significant difference between the business’s years of activity and the variation of the benefit to the customer of the internet and the benefit to the business.

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