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OBJECTIVE: The incredible speed of information technology experiences, are forced establishments to change. Establishments with the pressure of technology, competition and consumers have reconstructed their process. In the meantime, the internet has emerged as an important marketing tool. With the advantages for both consumers and businesses, it recognized by everyone has begun to spread quickly. Internet has created major changes on distribution and marketing of tourism services. The aim of this study is revealed the change and usage of the internet in the tourism sector as a marketing tool.METHODS: RESULTS: CONCLUSION
Field : Eğitim Bilimleri; Mühendislik; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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