Özet:

The Internet has become a global network of e-commerce the internet has reached its market to make each location, trade and business activities in a way that has started to change. In this case the product to consumers while providing ease of access for businesses to change the level of competition and create brand loyalty means to be difficult. In line with this study, e-marketing in determining the level of brand loyalty of customers so that they remain connected to their brand is investigated.Working under the Suleyman Demirel University Distance Education Vocational School students received evaluations for e-marketing, e-marketing sites shoppers students (consumers) is showing that brand loyalty was investigated. In this context, the relevant literatures created by scanning through the questionnaire with the data obtained were analyzed using SPSS. End of the study the participants' brand loyalty the most quality they care, are loyal to their brand, e-marketing site they could not find alternative sites they see that brand loyalty levels of e-marketing website commitment to be higher than the result has emerged. Practitioners in the field of research and are expected to contribute to the theoretical study. E-PAZARLAMA’NIN MARKA SADAKATİ AÇISINDAN İNCELENMESİ

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