Abstract:

OBJECTIVE: This study has taken place in order to examine the effects of foreign brand namesin Internet consumer purchasing behaviors and decisions. In order to do this, aquestionnaire has been prepared according to a scenario where a local company,which manufactures technological products used in daily lifes names its newproducts that take place in its technological product categories with foreignnames and this questionnaire has been conducted throughout Turkey toconsumers using the Internet. In this frame, how brands with foreign names havean effect on their cost and quality factors have been determined. In addition, thelikert scale applied in order to determine whether or not foreign brand nameshave direct or indirect effect on consumers purchasing behavior have been usedto determine which factors brand names are effective on. It has been determinedhow brands with foreign names effect these factors and the relation betweenthese factors and consumers purchasing decisions have been interpretedaccordingly.METHODS: RESULTS: CONCLUSION

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