Özet:

Aim of this study in the context of Corporate Image Management and corporate appearance, corporate communications, corporate image and perceived dimensions of corporate behavior within the scope of the determination of the main determinants in shaping the image of the institution and how these dimensions have been identified as effective to reveal that. In this context, research, corporate image Malatya City Police Department employees for internal stakeholders' perceptions of a sample of 200 police employees were examined and interviewed in this study. The package programme of SPSS 19.0 was used in analyzing the data and in order to reveal relations among variables, the factor analysis, correlation and multiple regression analysis was benefited from. As a result of these search, that there is a positive perception of corporate image of the police employees, but the number of these suggestions have been made in terms of ensuring that more positive perceptions.

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