Abstract:

Anger appeal is a persuasion technique that aims at developing negative attitudes about a particular subject and acting in the desired direction by creating anger over people. Anger appeal has an important role in persuading the masses within the propaganda discipline. In particular, the Soviet Union, occupied by Nazi Germany on June 22, 1941 in World War II, effectively used anger appeal against Nazis in its propaganda activities. In this study, the posters of propaganda that the Soviet Union used against Nazi Germany in World War II were examined in terms of anger appeal. For this purpose, 7 Soviet propaganda posters (Danger, Death, Monster, Threat, Revenge, Killer, Freedom) in the context of the anger appeal determined by All World Wars site were analyzed in the light of semiotic analysis method in qualitative research methods. The posters were examined in the context of the Swiss Language Scientist Ferdinand de Saussure's Indicators Model. In the light of the findings, it was revealed that in the Soviet propaganda posters, anger was raised against Nazi Germany, bringing the civilian people who were hurt in the war into the forefront, in this way it was found that the Red Army was encouraged to fight for the revenge against the Nazis.

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