Özet:

Considering the area of politics from the viewpoint of marketing; voters take the place of consumers. The importance attached to political marketing is increasing every passing day by accepting that the way of achieving political goals is through voters. Thus, “voters” have come to the forefront as the only element that needs satisfaction in democratic countries. The key to the political power is voters and they must be persuaded to achieve that. The main purpose of this study is to measure how the image of political corporation is perceived by voters from the perspective of political marketing. Since the attitudes and beliefs of individuals on certain subjects were to be determined using scales, the “screening researches” method was chosen as the method. As a result of examining the data set obtained via the survey data collection technique, it was found that the political corporation was perceived by voters as negative. It was determined that negative perception was caused by performing political products on the basis of classic sense of sales. 

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