Özet:

Since human beings first began to communicate, they have manipulated the masses with various messages with means and symbols of communication and ensured that. The existing order is not violated. In today's mass media age, it is obvious that mass media also plays an important role in informing and directing societies. With industrial-ization, products produced by the cultural industry, such as the commodities of capitalism sold as other commodi-ties, began to be bought and sold as products of - capitalist system. Products produced by the cultural industry are controlled under the rule of a guiding force. The masses who consume these manufactured products are also not excluded from the rules of the guiding force through these products. The masses who consume the products of the cultural industry use these products. The masses who consume the products of the cultural industry use these prod-ucts as a means of relaxation and distancing themselves from adversity. This industry aims to maintain the desire to buy in people's consciousness through products that are constantly offered, in order to buy the products that the system offers. In this industry, cinema, television or similar products are seen as products of the cultural industry that give the masses a single appearance. Cinema also occupies an important position in societies as a means of influencing and directing masses within this industry system. The masses have been autonomized, driven by rational ussality (adoption), and it has been seen that the transmission of this autonomization through cinema can be even more effective. Thanks to cinema, societies have not been made to adopt a though, an ideology, and this thought has not been removed from the ideology. Cinema has tried to show people how to live. Countries called the central coun-try (USA et al.), the cultural products they produce (cinema, etc.), its marketing to other third world countries is important both in terms of its own rationalized thinking and its economic dimension.Cinema binds its audience to itself. In order not to take it outside the boundaries, it subordinates the audience to themselves and presents an illusion by showing that what they watch in the film continues in normal life. Cinema is not seen a tool of art in this industry, but rather as a means of manipulating and creating misconceptions and accepting surreal events as if they were real. In the study, literature was reviewed within the scope of qualitative research. In order to make the work more understandable, various films have been tried to be explained together with their visuals. This study, which evaluates how cinema in the cultural industry, shapes and manipulates the level of consciousness of societies, and is thought to eliminate the lack of resources on the subject in the field.

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