Özet:

In this study, the sexist language existing in the advertising sharings in social media and its relationship with the culture industry are examined. Adorno describes the culture industry as "a tool that makes the individual a commodity and presents it to the use of power." This industry, which produces mass culture built on consumption and dissipating, turns many lifestyle practices such as art, entertainment, leisure, leisure time into consumption activities. The industry that makes propaganda of this transformation through mass media often uses advertising for it and often resort to sexist discourse in advertisements. These advertisements, which are constructed with a sexist discourse emerging in the media such as television and cinema, are also visible on the internet and cause the individual to be exposed to sexist discourse. The aim of the research is to draw attention to and raise awareness of these advertisements, which exist in the internet and which overlap with the interests of the culture industry and which are produced by resorting to sexist discourses of consumption propaganda. Research is descriptive study based on literature search. Also, selected advertisement images examined contextually by relationships between cultural industry and sexism subjects.

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