Abstract:

The development of information and communication technologies, the presence of sophisticated and informed consumers, combined with the dynamic nature of the tourism industry, the change of traditional travel agencies has been inevitable. As the number of consumers using the internet increases, travel agencies have to continue their assets on the internet in order to plan their trips online and to meet the needs of consumers who want to make reservations and not to stay behind their competitors. For strengthening customer relationships, increasing sales potential, relieving the employment burden of the staff, issues such as visual compatibility in the use of the website, information presentation, customer support, security are very important. In this study, the content analysis method assessed the websites of group A travel agencies located in Antalya. In the study using the judicial sampling method, 144 travel agencies, which have a website, through the search engine, were taken into the research scope. The results of the study show that their websites perform more information activity than sales and customer relationships. Improving the performance of the websites and recommendations on future studies have been evaluated in the result section.

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