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  Citation Number 6
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Üniversite Öğrencilerinin Kültürel Miras Farkındalığını Değerlendirmede Önem-Performans Analizinin (ÖPA) Kullanımı
2020
Journal:  
Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi
Author:  
Abstract:

Bu çalışmanın amacı, Kırgızistan’ın UNESCO tarafından belirlenen kültürel miraslarına ilişkin üniversite öğrencilerinin farkındalığını değerlendirmektir. Geliştirilen anket yardımıyla, Kırgızistan-Türkiye Manas Üniversitesi’nde (KTMU) öğrenim gören 408 öğrencinin Kırgızistan’ın kültürel miraslarına ilişkin bilinirlik ve deneyimleme algıları tespit edilmiştir. Çalışmanın amacı doğrultusunda, Martilla ve James (1977) tarafından geliştirilen Önem-Performans Matrisi uyarlanarak Bilinirlik-Deneyimleme Matrisine dönüştürülmüştür. Geliştirilen matris yardımıyla Kültürel Miras Bilinirliği ve Deneyimleme düzeyleri analiz edilmiştir. Verilerin analizinde geliştirilen Bilinirlik-Deneyimleme Analizi (BDA) ve Eşleştirilmiş Örneklem T-testi kullanılmıştır. Bilinirlik-Deneyimleme Analizi (BDA) sayesinde her bir kültürel miras unsurunun matriste yer alan konumuna göre farkındalık düzeyi ortaya konmuştur. Kırgızistan’ın kültürel miraslarının farkındalığına ilişkin yapılan Bilinirlik-Deneyimleme Analizi (BDA) sonuçlarına göre, “Nevruz” ve “Manas Destanı”nın farkındalık düzeyleri oldukça yüksektir ve mevcut düzey korunmalıdır. “Kökbörü-geleneksel at oyunu”, “Kutsal Süleyman Dağı” ve “Manasçılar” kısmi farkındalık düzeyine sahiptir ve deneyimleme anlamında geliştirilmesi gerekmektedir. “İpek Yolu Ulaşım Ağı”, “İnce Ekmek Yapma ve Paylaşma Kültürü” ve “Atışma Doğaçlama Sanatı” kısmi farkındalık düzeyine sahiptir ve bilinirlik düzeylerinin artırılması gerekmektedir. “Batı Tanrı Dağları (Tien-Shan)”, “Boz Üy Yapımı” ve “Ala Kıyız ve Shyrdak, Geleneksel Kırgız Keçe Halı Sanatı”nın farkındalık düzeyleri düşüktür ve hem bilinirlik hem de deneyimleme açısından gelecek kuşaklar için geliştirilmelidir. Ayrıca kültürel miras unsurlarının bilinirlik ve deneyimleme düzeylerine ilişkin aritmetik ortalama değerleri eşleştirilmiş örneklem t-testi (Paired-sample t-test) ile karşılaştırılmıştır. Analiz sonucunda, tüm kültürel miras unsurlarının bilinirlik ve deneyimleme düzeyleri arasında anlamlı farklılık olduğu görülmüştür. Bu bağlamda, kültürel mirasların farkındalık düzeylerinin genel olarak orta ve düşük düzeyde olması nedeniyle geliştirilmesine yönelik çalışmalar teşvik edilmelidir. Bu çalışma, kültürel miras farkındalığının değerlendirilmesi açısından Önem-Performans Analizi tekniğinin uyarlandığı ilk araştırma olma niteliğini taşımaktadır.

Keywords:

Use of Importance-Performance Analysis (OPA) in Evaluating Student's Consciousness of Cultural Heritage
2020
Author:  
Abstract:

The aim of this study is to assess the awareness of university students about the cultural heritage of Kyrgyzstan determined by UNESCO. With the help of the developed survey, 408 students studying at the University of Manas in Kyrgyzstan-Turkey (KTMU) have been identified with awareness and experience perceptions about the cultural heritage of Kyrgyzstan. According to the purpose of the study, the Matrix of Importance-Performance developed by Martilla and James (1977) was adapted to the Matrix of Consciousness-Experience. With the help of the developed matrix cultural heritage awareness and experience levels have been analyzed. The data analysis developed by the Awareness-Experience Analysis (BDA) and the Combined Example T-Test. Through the Awareness-Experience Analysis (BDA), the level of awareness is determined according to the position of each element of cultural heritage in the matrix. According to the results of the Awareness-Experience Analysis (BDA) on the awareness of the cultural heritage of Kyrgyzstan, the levels of awareness of "Nevruz" and "Manas Destana" are quite high and the current level must be preserved. The "Kokbor-traditional horse game", the "Saint Mount of Solomon" and the "Manasists" have a partial level of consciousness and need to be developed in the sense of experience. The "Silk Road Transport Network", the "Silk Bread Making and Sharing Culture" and the "Fighting Art" have a partial level of awareness and the level of awareness needs to be increased. The level of awareness of the "West God Mountains (Tien-Shan)", "Boz Membership Building" and "Ala Coast and Shyrdak, Traditional Kyrgyz Sheep Carpet Art" is low and should be developed for future generations in terms of both awareness and experience. The arithmetic average values for the levels of awareness and experience of cultural heritage elements are also compared with the matched sample t-test (Paired-sample t-test). The analysis found that all cultural heritage elements had a significant difference between the levels of awareness and experience. In this context, efforts to develop cultural heritage should be encouraged because the level of awareness is generally medium and low. This study carries the nature of being the first research in which the Importance-Performance Analysis technique is adapted in terms of the assessment of cultural heritage awareness.

Keywords:

The Use Of Importance - Performance Analysis (ipa) In Evaluating University Students' Awareness Of Cultural Heritage
2020
Author:  
Abstract:

The purpose of this study is to evaluate the awareness of university students regarding cultural heritages of Kyrgyzstan determined by UNESCO. With the help of the developed survey, the perceptions of familiarity and experience on Kyrgyzstan's cultural heritages of 408 students studying at Kyrgyz-Turkish Manas University (KTMU) were identified. In accordance with the purpose of study, the Importance-Performance Matrix developed by Martilla and James (1977) was adapted into the Familiarity-Experience Matrix. Cultural heritage familiarity and experience levels were analyzed with the help of the developed Matrix. Familiarity-Experience Analysis (FEA) and Paired-sample t-test were used for data analysis. Thanks to the Familiarity-Experience Analysis (FEA), the levels of awareness was revealed according to the position of each cultural heritage in the matrix. According to the results of the Familiarity-Experience Analysis (BDA) made on the awareness of the cultural heritage of Kyrgyzstan, the awareness levels of “Nowruz” and “Kyrgyz epic trilogy: Manas, Semetey, Seytek” are quite high and the current level should be preserved. “Kok boru-traditional horse game”, “Sulaiman-Too Sacred Mountain” and “Art of Akyns, Kyrgyz epic tellers” have a partial awareness level and need to be developed in terms of experience. “Silk Roads: The Routes Network of Chang'an-Tianshan Corridor”, “Flatbread making and sharing culture” and “Aitysh/Aitys, art of improvisation” have a partial level of awareness and familiarity levels need to be increased. The awareness levels of “Western Tien-Shan”, “Bozuy-Turkic nomadic dwellings)” and “Ala-kiyiz and Shyrdak, art of Kyrgyz traditional felt carpets” are low and should be developed for future generations in terms of both familiarity and experience. In addition, the arithmetic mean values of the familiarity and experience levels of cultural heritage elements were compared with the paired-sample t-test. As a result of the analysis, it was seen that there is a significant difference between the familiarity and experience levels of all cultural heritage elements. In this context, efforts to improve the awareness levels of cultural heritage should be encouraged due to their medium and low levels generally. This study is the first research in which the importance-performance analysis technique has been adapted in terms of evaluating cultural heritage awareness.

Keywords:

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Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 127
Cite : 689
2023 Impact : 0.303
Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi