Özet:

It is a fact that the object plays an important role in building his identity as a reflection of the effort of man to understand himself and in opening up to the outside world and building a network of relationships. Thro history, the human-object relationship, by making differences according to time, place and persons, takes into account the hierarchy of human needs. In contrast, the human needs, by changing the form of the relationship established with the object after the industrial revolution in the 19th century passed to the easy and rapid production of objects, lead to the birth of a life focused on demonstration and consumption in society. The object that comes out of man’s hand, now, beyond the satisfaction of a need, becomes an indicator of economic level, status, position and class differences. It is a man who has the ability to captivate, captivate, and captivate. It takes the task of closing the emptiness opened in social relationships and ensuring unfounded proximity. The perception of the object as a person who has a personality involves the establishment of a gender-based relationship by turning it into a desired being. The change in this form of relationship between man and object reflects the art and literature that is the subject of modern life. In this sense, the contemporary Turkish poet Ahmet Murat Özel (1971- ); in his poem book, Decision of the Heart & Gods and Pleasures (2014) Tasavvuf discusses a critical tendency against the human-natural relationship and the values of modernity as well as the bond that man establishes with the object. In this study, Ikea’s title poem in the subject book was studied at the meta fetishism point, the poem was aimed at attributing female identity to the object and the irony that the modern individual was experiencing while trying to rebuild his identity with the object was resolved.

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