Abstract:

The COVID-19 pandemic has given a never-before impetus to the Fintech industry in India almost defining a new normal. Fintech Ecosystem is characterized by financial institutions, start-ups, financial customers, IT, and the government (Vijai, 2019). India has been witnessing tremendous growth in penetration of the internet and technological developments including Smartphones. This has impacted the Fintech industry to a great extent. Also, the demonetization proved to be a stimulant for the Fintech revolution in India followed now by the pandemic which is like a boon for the Fintech in India! This paper traces the state of Fintech during the last ten years in the Indian context. This paper seeks to explore the Future of Fintech in a New Normal. The growth of Fintech right from the introduction of the Digitial India initiative to the Demonetization, and now up to the pandemic after effects on this industry are being explored. The main focus is on digital payments adoption and growth. During the pandemic period, Digital payments and Fintech were one of the sectors which have reflected high records in 2020. A large number of people opted for the new normal as a result of lockdown conditions throughout the nations. On analysis, it is found that the new normal led to a rise in the use of digital payment modes for daily payment activities right from grocery items, bill payments, and healthcare for other purposes. The authors conclude that the Fintech revolution is here to stay and proves to be a blessing in disguise

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