Özet:

With the rapid development of digitalization and communication technologies, consumer shopping channels have also varied. In recent years, the impact of the sharing economy platforms on digital marketing channels has also increased. With Airbnb and BlaBlaCar platforms, they have created digital economy platforms and recognized the possibility for consumers to shop everywhere at any time. The search engines that offer us the most practical ways to access information play a key role in accessing the sharing economy platforms. Companies that want to provide search engine optimization (SEO) should analyze the interests of consumers well. Because consumer interest is more important than understanding consumer behavior. With this research on Airbnb and BlaBlaCar platforms; site traffic, traffic flow sources, reference sites, performance, access, good practices, SEO score, the most sought-by keywords, consumer interaction and interest.

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