Özet:

The news has taken a new journey in its history adventure. Current media and communication systems undergo an effective structural transformation. This structural transformation leads to the transformation of pure knowledge and the concept of news into the message of the receiving mass. In the face of this development, the Google algorithms (and other search engines' algorithms), have changed formats and functions of journalist and reporter. In this study, it is tried to evaluate the structural transformation of journalism with conceptual and philosophical perspectives such as transformation, sharing and emancipation of news. The basic claim is that the internet plays the most sharply active role in the free sharing and distribution of knowledge. One of the others claims is that a new generation of journalists can create an alternative network against the Empire, which monopolizes knowledge and control in the crisis of global war and democracy. However, it is possible that new-generation journalists may violate news reporting ethics while optimizing the news. So, SEO criteria are a matter of discussion in reporting. Nevertheless, the new generation of journalists can use the Internet’s editorial and software capabilities to leverage SEO criteria to ensure that pure knowledge is emancipated and enters global circulation. From this perspective, to examine the structural transformation in the reporting as a result of the current effects of the search engines, 12 news websites identified as purposive sampling in population. After then it has been conducted depth face-to-face interviews with these SEO experts and in the light of the data obtained, a descriptive analysis was made by means of qualitative research method.

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