Özet:

With the increased concept of competition in today’s society, the creation of a positive brand image in consumers has even gained importance from the marketers’ perspective. Consumers are more in front of how they design a brand in their minds. The research of the brand value of a brand and its products belonging to that brand has become important in the creation of strategies in the market in which it is active. However, one of the effective marketing strategies within the framework of brand perception is the mobile marketing strategy. It creates our work position on how the concept of mobile marketing has an impact on the brand. Our work consists of three main sections. The first section discusses the definition of the concept of mobile marketing and the importance for human life and mobile marketing channels. In the second part, when we talk about the requirements of the definition of the brand concept, in the result section of our work, in the light of information from literature, the impact of mobile marketing applications on the brand is interpreted.

Anahtar Kelimeler: