Abstract:

Purpose - Determining whether online purchasing behaviors and consumer styles differ according to astronomical indicators is the subject of the research. Method - This research is a research of the identificative nature and is used by the relative scanning method. The universe of the research is in Ankara, and the data was collected through the online survey method due to the pandemic. The survey, which was sent to 600 people, found that the survey of 511 respondents was appropriate to the analysis. The findings - The results of the applied analysis have found that the elements in which the individual's shells and shells are located affect the behavior and style of consumers' online purchases. Discussions - This study has studied the impact of individuals' astrological indicators on their online purchasing behavior and consumer styles. The increased use of astronomical indicators in the field of marketing will be able to help in the point of correct detection of consumer behavior.

Keywords: