Abstract:

Developments and changes in tourism sector vary every period. While the main determinants on this issue are generally the expectations and wishes of the tourists, sometimes this situation may be affected by reasons that do not depend on tourists. Issues such as epidemics, terrorist incidents and diplomatic relations are some of them. After the covid-19 pandemic process that affected the whole world, there have been great changes in people's lives. Parallel to this, there have been differences in the preferences of tourists during their holiday processes. In this direction, the study aimed to evaluate the glamping tourism preferred by tourists for touristic purposes, as they can move more individually instead of crowded environments during covid-19 pandemic process, through an exemplary business. In this context, Hypnos Sapanca Glamping & Spa business was determined as a case study. The results obtained are capable of demonstrating the importance of glamping tourism in terms of individual trips that have gained importance during the pandemic process. As a result of this research, depending on the tourist preferences in Turkey and in the world after the pandemic, interest in glamping tourism has been revealed. While people participate in tourism activities with the effect of the pandemic period, they tend towards areas that allow them to move individually rather than crowded areas. For this reason, in the post-pandemic period, tourism investors are recommended to prefer investments such as glamping where individual action and independent accommodation are possible.

Keywords: