Abstract:

In recent years, with the help of artificial intelligence, new public relations, advertising and journalism tools have emerged and these professions in the field of artificial intelligence have begun to change and transform. However, a study on the relevant field shows that studies that show how artificial intelligence has changed the communication-related professions in the industry sense and evaluate the current scientific field in the field are insufficient. From this deficiency, this study aims to identify and evaluate how (1) artificial intelligence is used in communication professions with current examples, and then (2) the field summer scan method, how the interaction of communication science with artificial intelligence is addressed in scientific literature. The findings of this research, which took advantage of the collection and field summer scan method, show that industrial developments based on artificial intelligence in communication professions are ahead of the relevant scientific field writing and indicate the need for scientific work in this field.

Keywords: