Abstract:

Abstract The intense use of visual communication tools in today’s knowledge and communication era does not mean that visual messages are correctly perceived and communication is appropriately structured. Similarly, it is just an assumption that people from younger generations, who are believed to have high levels of visual literacy, properly perceive the visuals they are exposed to. This study aims to determine whether there is a correlation between university students’ visual literacy levels and their skills for comprehending, interpreting, and evaluating visuals as well as between their visual literacy perceptions of themselves and their inclination to visuals and/or text on a web page they visit. More specifically, the study examines whether university students who perceive themselves as individuals with high levels of visual literacy are really equipped with these skills and whether they incline to visuals first or not when they access a web page. The study, which uses a relational survey method, was conducted with 478 university students. The findings of the study showed that university students cannot always correctly interpret visuals although they perceive themselves as visually literate individuals. The study also revealed that university students with high levels of visual. 

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