Abstract:

The advanced internet technologies have made the online platforms an important place in information search processes, while the consumer’s behavior of purchasing tourist products has changed radically. As a result of the countless content shared daily by consumers in the online media, it has become difficult to access useful information and to overcome this problem, the comment sites have begun to offer readers the possibility of evaluating the comments they have read in the form of useful or not. The comments that readers found useful both made the consumers shorten the time of search for information and the purchasing decision-making processes more influenced. The contribution provided by useful reviews has also led researchers to study what features make a review useful. In this context, the purpose of the study is to determine which characteristics relating to the hotel in which the commentary, commentary and commentary are left affect the state of usefulness of the commentary. For this purpose, 8,018 comments have been downloaded on the TripAdvisor website for hotels in Antalya. Later, the logistical regression model and the features that contributed to the prediction of the useful conditions of the comments were identified. As a result, the comment score, the comment date, the image sharing in the comment, the total number of useful votes received by the commenter, the influence of the commenter and the total number of comments of the relevant hotel where the comment is left are the elements that affect the status of the commentary. * This study takes place on 16-19 October 2019. The National Tourism Congress is the extended state of the statement entitled "Review of the Useful Status of Online Comments: A Research on Housing Businesses".

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