Abstract:

ABSTRACT Adaptation of companies to constant change and their management of the change depend primarily on determination of their strategic orientations, including mission, vision and strategic objectives and targets. This research aims to analyze the basic components of strategic orientation of one of the important industrial enterprises of Turkey, Kardemir Inc. Survey method were used to gather data on perceptions of the company’s managers. One-sample test statistics indicated the prominence of vision among other components and the decisive importance of mission in comparison to strategic objectives and targets. The management of components predetermines the success of the company.

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