Abstract:

Purpose - The purpose of the research is to identify the types of virtual scrolling activities of employees, the effects of these activities on the performance of employees and their differences according to generations. Method - The study used the 17 material scale of Blanchard and Henle (2008) to measure virtual scanning activities. The scale used to measure the performance of workers was developed by Kirkman and Rosen (1999). Kirkman and Rosen (1999) assessed the performance of employees in three dimensions: productivity, proactivity and customer service. Because virtual scrolling is an anti-productivity deviation behavior (Lim, 2002: 677; Blanchard and Henle, 2008: 1070; Bortolani and Favretto; 2009: 2925), only the productivity size scale was used. The research includes the food and beverage companies located in the province of Izmir. In the data collection using the survey technique, a total of 300 surveys were distributed to the participants, 250 available data analytics were carried out. The findings - The research finds that there are four different sizes of virtual scanning. These dimensions are called time spending, day-to-day tracking, sports and betting and social sharing. It has been found that the time-consuming size of virtual recording affects the performance of the employee in a negative direction but has no meaningful relationship with other dimensions. Also, the daily tracking and social sharing sizes of virtual scrolling vary by generations. It has also been found that the performance of the employee varies according to generations and that the baby explosion generation has the highest performance of the employee. Discussions - Virtual recording is defined as four factors differently than in literature. The dimensions obtained are influenced differently from generations. It is one of the reasons for this that each generation’s Internet and technological tools’ relationship levels differ from each other. Generations are also different in terms of work performance. In this sense, the past experiences that generations have experienced, as well as how they are raised or what they have or are not, reflect their performance in their business life.

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