Abstract:

In this study, the COVID-19 pandemic is associated with the tourism industry. Travel restrictions caused by the pandemic and the suspension of activities of some businesses in the tourism sector and even the regulations that businesses have to comply with in the pandemic conditions are among the important reasons for this. Therefore, within the scope of the study, possible crises that may arise due to these reasons and the management of these crises are discussed. The aim of the study is to determine whether optimism has a regulatory role in the relationship between the crisis management practices adopted by the managers in the tourism sector and the performance of the enterprises in the fight against the COVID-19 pandemic. The model of the study was based on the theory of positive orientation and conservation of resources theory. Quantitative research approach was adopted in the study. Relational survey method, which is a type of general survey research, was used in the study. The population of the study consisted of accommodation businesses, travel businesses and food and beverage businesses operating in the TR90 Region. The data of the study were collected by questionnaire technique. In line with the data obtained from the study, it was concluded that optimism has a moderating role in the relationship between crisis management practices and business performances in accommodation businesses, travel businesses and food and beverage businesses.

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