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20
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2
CRM is viewed as a strategic software used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. Good customer relationships are central to business success. One of the problems of CRM is implementing the CRM system accordingly, combining it with existing information systems and, most importantly, accepting it by consumers and users. The Celadon City real estate project’s success is mostly due to the Gamuda Land's CRM system. Through research data, collected articles we find out the factors that help Gamuda Land's CRM system work towards success of its business units in different real estate projects.
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