Abstract:

This research aims to investigate the effects of employer brand on emotional labor and work engagement. The developed theoretical model was tested using structural equation modeling. The data used in the research were obtained from the employees working in five-star hotels in Ankara. According to the findings, while employer brand does not significantly affect the surface acting dimension of emotional labor, it affects the deep acting and natural acting dimensions positively and significantly. On the other hand, deep acting and natural acting have a positive and significant effect on work engagement, whereas surface acting does not have a significant effect on work engagement. In terms of mediation effect, deep and natural actings mediate the impact of employer brand on work engagement. As a result, this research contributes to the literature by providing a cross-section of the benefits of the employer brand to organizations.

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