Özet:

The aim of this research is to determine the impact of corporate management on the franchise system in family enterprises. This impact, from an economic and administrative perspective, is studied by four distinct dimensions of the franchise system. Corporate management is considered as a corporate management perception and is created on the basis of the basic principles of corporate management and analyzed with 5 components, each of which consists of subcriteria. The sample of the study consists of 400 people who own or manage franchise enterprises in Istanbul. The method of data collection is used. Regression analysis has been used to determine the impact of corporate management perception on the franchising system. The findings show that both the corporate management perception and its subcomponents in family enterprises have statistically meaningful and positive effects on the franchise system. The research has found that corporate management has a positive impact on economic benefits both in general and in business management, employee-customer, society and management dimensions. The results show that family that are interested in corporate management can see its benefits not only in the franchise system, management and marketing dimensions, but also economically.

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