Abstract:

Innovating in the business environment where uncertainty is high has become a necessity for businesses. Responding to environmental uncertainties by innovating depends on businesses being agile. This research aimed to test three main aspects of uncertainty and to determine the moderator role of organizational agility in uncertain environments, while examining the effect of environmental uncertainty on innovation performance. Data covers from 310 employees in hotels located in Nevsehir Merkez, Urgup, Goreme and Avanos. After the reliability and validity analyzes of the data were made, the hypotheses were tested. As a result of the findings, a significant relationship was found between environmental dynamism and innovation performance, and between environmental heterogeneity and innovation performance. However, it was determined that the relationship between environmental hostility and innovation performance was not significant. Organizational agility played a moderator role in the relationship between environmental dynamism and innovation performance. In addition, organizational agility played a moderator role in the relationship between environmental heterogeneity and innovation performance. This study presents new perspectives on the relationship among environmental uncertainty, innovation performance and organizational agility in the hospitality industry. However, conducting the research only in Nevşehir limited the generalizability of the study.

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