Özet:

The main objective of this study is to investigate the impact of innovation, risk and proactivity dimensions that form the entrepreneurial direction on the performance of small and medium-sized accommodation enterprises. The performance is measured in two dimensions: financial performance and non-financial performance. The main indicators of business strategies include the relationship between long-term focus and strategic flexibility variables, as well as their impact on entrepreneurship and performance. The regulatory role of environmental uncertainty in the relationships between the dimensions of entrepreneurial orientation and the types of performance has also been tested. Method: In 2018 data were collected through the survey form from 334 accommodation. Relationships between variables have been tested using structural equality modeling. Results: According to the findings, proactivity and risk taking significantly affect your financial and non-financial performance. While the relationship of proactivity with the performance types is positive, taking risk has a negative effect. Innovation has only been found to have a positive and meaningful impact on non-financial performance. Long-term focus affects all dimensions of the entrepreneurial direction, strategic flexibility and financial performance in a positive direction. In situations where strategic flexibility is high, positive changes in risk-taking, innovation and non-financial performance have been observed. The regulatory role of environmental uncertainty is observed only in the examples of the relationship between the types of performance of proactivity. Debate: The number of tourism studies discussing the performance reflections of entrepreneurial orientation and long-term focus or flexibility such as organizational strategies from the perspective of the cause-resultate relationship is insufficient. The lack of this research has been partially removed.

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