Özet:

With the development of Web 2.0 technology, blogs, microblogs, social networking sites have evolved and a user participating media system has emerged. With the development of the smartphone technology, the user’s access to social media accounts has also been easier, thus increased the use of social media. Today, social media has changed consumer behavior, ways of acquiring information, thoughts, attitudes of individuals. New technologies, such as online environments, all kinds of new technologies, instant messaging environments, mobile phones, discussion forums, computer games and social networks, are the center of the new generation of digital indigenous people who are born in this technology and develop a technological learning language from very young age. In recent years, the use of social media has increased, by digital indigenous people. This increase has also led to the discussion of concepts such as internet, smartphone and social media addiction at certain rates. Socialism, which is directly linked to internet addiction and generally means socializing through the smartphone, in particular causes relationships to emerge in different ways. In this context, the aim of this study is to reveal the socialism trends of digital indigenous people. According to this goal, a half-structured deep conversation was held with third-class students (5 women, 5 men) studying in the Public Relations and Advertising Department of the Communications Faculty of Niğde Ömer Halisdemir University. These meetings: 1. Daily Life and Social Media, 2. Intelligent Phone Addiction 3. During face-to-face communication, the use of smart phones under the categories has been qualitatively analyzed (with thematic analysis) and the conclusion is that digital indigenous people tend to socialism.

Anahtar Kelimeler: