Abstract:

Yesterday, under the title "Written and Visual Press", he was offering the newspaper, radio and television media service. Today, thanks to technological developments, mobile communication, internet-based media and social media environments have shown the existence of "new media". As Kurwell explains, people have a technology that they can carry in their pockets. The use of newspapers, which is a traditional tool, and the new media platforms of these newspapers, responds to the subject of the work. In this direction, the website and social media accounts of 8 local newspapers of Amasya (Taşova Gazette, Greşilirmak Gazette, Amasya Objective, Pusula Gazette, Amasya City Gazette, Suluovan's Voice Gazette, Amasya Comment Gazette, Gümüşhacıköy News Gazette) are the purpose of the research in the context of public relations. According to the analysis of the content requested to this goal, the evaluation resulted in the state of mutual interaction, sharing and opinion reporting in new media environments, unlike the traditional mass communication means. In addition, the findings obtained by the local newspapers on the purpose of using the media are in the direction of supporting the research in the literature on the subject, demonstrating the importance of the study.

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