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109
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20
Çin’in Vuhan kentinde Aralık 2019’da ortaya çıkan yeni tip Koronavirüs (Covid-19), dünyayı tehdit eden bulaşıcı ve öldürücü etkisi nedeniyle Dünya Sağlık Örgütü (WHO) tarafından pandemi (küresel salgın) olarak ilan edildi. Türkiye’de ilk vakanın 11 Mart’ta görülmesinin ardından, salgın hastalıkla mücadele kapsamında kademeli olarak önlemler uygulamaya sokuldu. Covid-19 tedbirleri doğrultusunda Türkiye, 23 Nisan Ulusal Egemenlik ve Çocuk Bayramı’nı, 19 Mayıs Atatürk’ü Anma Gençlik ve Spor Bayramı’nı evinde kutladı. Günümüzde teknolojik gelişim ve değişimlere bağlı olarak internet tabanlı iletişim ön plana çıkarak dijital bir boyut kazanmış ve daha hızlı, ucuz, kolay bir şekilde gerçekleşmeye başlamıştır. İzolasyon ve sosyal mesafe kuralının pandeminin önüne geçilebilmesi için yaşamsal ehemmiyet taşıması, evlerinden çıkamayan bireylerin geleneksel medya yapısının yanı sıra dijital ortamda haber verme işlevini sürdüren iletişim ortamlarına talebini önemli ölçüde arttırarak milli bayramların coşkusunu dijital ortamlar vasıtasıyla yaşamalarına neden olmuştur. Bu çalışmada milli bayram günlerinde sosyal medyanın haber dağıtım kanalı olarak kullanımı Sözcü (sozcu.com.tr), Yeni Şafak (yenisafak.com.tr) ve Hürriyet (hurriyet.com.tr) gazetelerinin Instagram ve Facebook hesapları özelinde incelenmektedir. Örneklem seçilirken çevrimiçi gazetelerin iki koşulu sağlaması belirleyici olmuştur. İlki gazetelerin Instagram ve Facebook üzerinde en çok beğeni ve takipçi sayısına sahip olması; ikincisi ulusal matbu bir gazetesinin olmasıdır. Örnekleme dahil edilen çevrimiçi gazetelerin salgın hastalık döneminin gölgesinde geçen milli bayram kutlamalarını, Instagram-Facebook hesaplarında nasıl resmettiğini belirlemek amacıyla 23 Nisan ve 19 Mayıs 2020 tarihlerindeki haber paylaşımları içerik çözümlemesi yöntemiyle analiz edilmiştir. Ayrıca çevrimiçi gazetelerin en çok beğeni alan haberleri içerisinden seçilen 6 haber, retorik haber çözümlemesi yöntemiyle incelenmiştir. Yapılan değerlendirmeler sonucunda, gazetelerin haber mecrası olarak Instagram-Facebook hesaplarını etkin bir şekilde kullandıkları ve milli bayramların kutlandığı zamanı içeren doğrudan güne özel haber paylaşımlarında bulunarak hayatın nabzını tuttukları tespit edilmiştir.
The new type of coronavirus (Covid-19), which appeared in the Chinese city of Vuhan in December 2019, was declared a pandemic (global epidemic) by the World Health Organization (WHO) due to its world-threatening infectious and deadly effects. After the first vaccine in Turkey was observed on March 11, measures were gradually implemented in the framework of the fight against the epidemic disease. In accordance with the Covid-19 measures, Turkey celebrated the National Sovereignty and Children's Day on 23 April, and the Youth and Sports Day on 19 May in memory of Atatürk. Today, due to technological developments and changes, internet-based communication has gained a digital dimension and has begun to occur faster, cheaper, and easier. Isolation and the social distance rule has brought the vital capacity to prevent the pandemic, significantly increasing the demand for the traditional media structure of individuals who cannot leave their homes, as well as the communication environments that maintain the function of communicating in the digital environment has led them to live the enthusiasm of national holidays through the digital environments. In this study, the use of social media as a news distribution channel on the national holiday days is examined in the Instagram and Facebook accounts of the Word (sozcu.com.tr), New Dawn (yenisafak.com.tr) and Hürriyet (hurriyet.com.tr). It was critical to provide two conditions for online newspapers when the sample was selected. The first is that the newspapers have the most likes and followers on Instagram and Facebook; the second is that they have a national matbu newspaper. The national holiday celebrations of the online newspapers included in the example were analyzed by the content analysis method of news sharing from 23 April and 19 May 2020 in order to determine how they painted on their Instagram-Facebook accounts. In addition, the 6 most popular news from the online newspapers have been reviewed by the method of retorical news analysis. The results of the assessments were found that the newspapers used their Instagram-Facebook accounts effectively as a news agency and held the pulse of life by placing in private news shares on the day on which the national holidays are celebrated.
The new type of coronavirus (Covid-19), which emerged in Wuhan, China in December 2019, was declared as a pandemic (global epidemic) by the World Health Organization (WHO) for its world-threatening infectious and lethal effect. After the first cases seen in Turkey on March 11, a series of measures have been taken for the fight against the epidemic disease. In line with measures taken against Covid-19 in Turkey, the society had to celebrate the April 23 National Sovereignty and Children's Day and May 19 Atatürk’s Commemoration and Youth and Sports festival. Today, depending on technological developments and changes, internet-based communication has come to the fore and gained a digital dimension and started to occur in a more augmented, cheaper and easier way. The fact that the isolation and social distance rule has a vital importance in order to prevent the pandemic, has led the individuals who could not leave their homes to enjoy the traditional media structure as well as the communication environments that continue to communicate in digital media, and to experience the enthusiasm of national holidays through digital media. In this study, the use of social media as a news distribution channel on national holidays is examined in the Instagram and Facebook accounts of Sözcü (sozcu.com.tr), Yeni Şafak (yenisafak.com.tr) and Hürriyet (hurriyet.com.tr) newspapers. Online newspapers that fulfill two conditions were chosen the sample. The first is that newspapers have the highest number of likes and followers on Instagram and Facebook; The second is that the newspaper should be a national print newspaper. In order to determine how the online newspapers included in the sample depicted the national holiday celebrations in the shadow of the epidemic period, their posts on 23 April and 19 May 2020 were analyzed by content analysis method. In addition, 6 news selected among the most liked news of online newspapers were analyzed by rhetorical news analysis method. As a result of the evaluations, it has been determined that the newspapers effectively use their Instagram-Facebook accounts as news channels and keep the pulse of life by making direct daily news reports that include the time when national holidays are celebrated.
Alan : Eğitim Bilimleri; Filoloji; Güzel Sanatlar; Hukuk; İlahiyat; Sosyal, Beşeri ve İdari Bilimler; Spor Bilimleri
Dergi Türü : Uluslararası
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