Abstract:

The purpose of the research is to develop a valid and reliable measurement tool to measure the reasons that lead businesses to make strategic alliances. The three-stage scale development process proposed by Schwab (1980) was used in the study, which is an exploratory research method. In the first stage, using deductive and inductive methods together, the statements that can be included in the scale were compiled through a qualitative exploration study including literature review, in-depth interviews with 20 experts and 4 focus group studies, and a proposition pool consisting of 102 items was created. In the second stage, content validity was ensured by enabling 5 experts to evaluate the scale items in terms of content, meaning and language integrity. The 34-item draft scale, which was obtained as a result of the pilot application with 50 managers, was transformed into a questionnaire consisting of two parts. The questionnaire was applied online in October and November 2022 to 500 people who are owners/shareholders or managers of businesses that have made at least one strategic alliance by choosing the purposive sampling method through one of the online application tools. Data analyzes were performed using SPSS 21 and AMOS 21 programs. The exploratory factor analysis findings revealed a model with 28 items and 4 factors (market motivators, talent development motivators, financial motivators, bureaucratic motivators) with construct validity. In the third stage, which is the evaluation of the scale, the structure consisting of 4 factors was tested with confirmatory factor analysis and acceptable goodness of fit index values were obtained. Cronbach alpha internal consistency coefficients were examined for the reliability of the scale, and reliable values were obtained in all dimensions and in the whole scale. As a result, a statistically valid and reliable “strategic alliance motivation scale” was obtained.

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