Abstract:

The rise of behavioral finance in the past thirty years has been felt in the financial and economic environments and the results of the rational or irrational aspects of the human behavior of the researchers have been assessed by certain practices available. However, theories have emerged on the psychological condition of individual 1el market participants and how this situation determines the prices on liquid markets. The modern understanding of the field of finance requires relying on both psychological and rational approaches. The study aims to explore the relationship between behavioral finance trends and mass funding investment decisions and the intention to re-invest. In this context, the data obtained by the survey method was analyzed using the IBM SPSS Statistics 24.00 program. According to the results of the analysis, there is a meaningful relationship between behavioral financial trends and mass funding investment decisions. There is also a significant difference between the point of intention to re-invest according to the 2a membership period of the mass funding platforms.

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