Özet:

As a result of the traditional financial theories ignoring the assumption that investors behave rationally when making investment decisions and the impact of human psychology on investment decisions, the concept of behavioral finance has gained importance in recent years. Behavioral finance is based on the assumption that individuals do not behave completely rational in their investment decisions and act under the influence of various psychological prejudices. Investment decisions that determine the risk attitude profiles of investors are also out of being rational as a result of these psychological factors, based on intuitions and feelings. In this study, we have been trying to determine what the psychological trends that individual investors in the province of Istanbul affect investment decisions and the impact of investors on risk attitudes profiles. Therefore, the relationship between these psychological factors and risk attitude profiles has been studied, the survey study has been conducted. The study found that even though individual investors in the province of Istanbul carry psychological trends and risk attitude profiles in investment decisions, their psychological trends have no impact on risk attitude profiles.

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