Abstract:

Honey marketing is an important off-farm economic activity for women's livelihood and sustenance. Despite this, there is scant information in the literature about the economic performance of women honey marketers. Therefore, this study investigates the economic performance of women marketers, its drivers, and its challenges. Data collected from 120 women honey marketers were analyzed using descriptive statistics, gross profit, net profit, benefit-cost ratio, return on capital invested, operating ratio, marketing margin, and multiple regression. We found that honey marketing was a profitable venture, as indicated by the high gross profit (USD 262.08), net income (USD 257.03), marketing margin (56%), benefit-cost ratio (1.72), and return on capital invested (0.72) per 58.14 liters sold. Honey marketing also had a low operating ratio of 0.57. Thus, women honey marketers performed economically well. The significant factors that enhanced the profitability of honey marketing were education, experience in honey marketing, credit, and membership in an association. While age, purchasing costs, and transportation costs reduced honey marketing profitability. Inadequate capital and credit, price fluctuations, a poor road network, high transportation costs, adulteration, and poor marketing information were the major severe constraints faced in honey marketing. These call for the provision of credit, training, and education to honey marketers by the government to enhance the profitability of the enterprise.

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