Abstract:

This research was carried out in 8 districts representing approximately 91.92% of corn production in Sakarya province. In the sampling of the study, the formula developed for limited populations of the simple random sampling method was used. The main material of the research is the data obtained from the questionnaires made with 261 corn producers. Determining the factors affecting the corn seed preferences of the producers is extremely important in terms of establishing the targets of the corn breeders and the marketing strategies of the seed suppliers in the market. In order to measure the attitudes of corn producers towards corn seed preferences, factor analysis was conducted to test 88 judgments were gathered under more specific factors. It was determined that the producers in the Söğütlü district of Sakarya found the factors of consumption expectations 2.11 times more important and the factors of vegetative characteristics of the variety 10.5 times more important than the producers of other districts. According to the producers in Ferizli district, it was determined that vegetative characteristics were 16.2 times more important factors and expectations of consumption were 5.14 times more important factors compared to other district producers. The 29 propositions in the first grouping that named "The Importance Level of the Producers to Corn Breeding, Education and Corn" were collected in 9 different factor groups. The 21 propositions in the second grouping that named "The Importance Level of Environmental and Vegetal Characteristics in Variety Preference" were collected in 7 different factor groups. The 18 propositions in the third grouping that named “The Importance Level of Expectations of the Manufacturers from the Product and the Firms” were collected in 6 different factor groups. And the 20 propositions in the last grouping that named "The Corn Seed Packaging Technical Specifications and Technical Information Content Significance Level" were collected in 5 different factor groups. For manufacturers, to give a company's guarantee for seeds, to take care of producers after sales, to set up demonstrations in the target areas, to make inspections in field after planting, etc. issues are more important than to distribute promotions, to organize fairs travels and to use eye-catching packaging etc. issues.

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