Abstract:

There are studies in literature that prove that there is a relationship between the quality of service and the intention of re-visiting. Re-visiting is very important for both tourism enterprises and countries to reach tourism targets. This study focuses on the relationship between the perceptions of the quality of service in ski centers and the intention of re-visiting. In this context, the newly counted Kahramanmaraş foods in the country have been selected as the work area of the ski center. The study was conducted in the 2019-2020 winter season. The data collected from 456 visitors by the online survey method was analyzed using the SPSS program. The results show that some dimensions of service quality have a positive and meaningful impact on the intention of re-visiting. The findings are in line with the results of previous research in the field. In Turkey, winter tourism has not yet been fully developed but continues to develop. Kahramanmaraş foods is believed that the ski center has the potential to contribute significantly to this development. Therefore, decision makers should focus on improving the quality of the service of the ski center.

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