Abstract:

Methods, tools and techniques in public relations that public and private enterprises use has started to change associated with development of technology. From now onward, right along with private enterprises, public institutions and organizations also use social media actively. Using social media has become essential to share committed works with the public, to create public opinion, to inform public and to win support of public. How social media, which is used for communication, interaction, feedback and to convince target audience, is used also important. Chance to become successful of institutions which uses social media actively is more likely. Institutions should attach importance more to social media which its role of creating agenda and affect develop day by day. This study is aimed at how social media is used as publicity aimed. For this purpose, Facebook, Twitter, Youtube pages of  Ministry of Culture and Tourism are examined.  Between September  and October of 2016, pages were scanned to reveal how and why the Ministry of Culture and Tourism uses these pages. Obtained data by creating coding scale were analysed using and interpreted. As a result of study, it is determined that Ministry of Culture and Tourism uses social media one-sided as part of informing public, the ministry's routine activities are shared on social media, it has been determined that the historical, cultural and touristic values of the country are not used for publicity purposed.

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